Custom CRM
Custom CRM development for your organisation
A custom CRM gives you more flexibility to add, remove or modify features than off-the-shelf solutions. We build CRM systems around your organisation, flow and strategy, keeping customer data in one secure place.
What we do
Key capabilities
Centralised customer data
One secure home for contacts and history, solving scattered data, recurring errors and duplicate records.
Sales and campaigns
Pipelines, campaigns, follow-ups and projects that match how your team sells and services customers.
Integrations
Connect payments, email, membership, inventory, finance, accounting and eCommerce to the CRM.
Reports and analytics
Track and report the numbers that matter to you, on desktop or mobile.
Benefits of a custom CRM
- ✓Better lead conversion and sales rates
- ✓Improved customer service management
- ✓Features that fit, without paying for ones you never use
- ✓Mobile-friendly access for your team
- ✓Higher employee and customer satisfaction
How we work
Our process
- 01
Discovery and strategy
We learn how your business runs, who your users are and where the friction is, then agree on scope, priorities and budget.
- 02
Design and prototype
Architecture, data model and UI/UX options you can see and click through before we commit to the build.
- 03
Build and test
Agile sprints with regular progress updates, code reviews and functional testing so the release does what your business needs.
- 04
Launch and improve
We deploy, monitor and support, then keep refining as your team and requirements grow.
FAQ
Custom CRM questions
What is a CRM?
Customer Relationship Management is a system and strategy for managing your interactions with customers, collecting their data and using it to win and keep business.
Why choose a custom CRM over an off-the-shelf product?
A custom CRM is built for your organisation, flow and strategy, so you can add, remove or change features instead of forcing your process to fit a generic product.
Can a custom CRM connect to our other systems?
Yes. We integrate payments, email, accounting, inventory, eCommerce and other tools so data flows into one place.
Can AI work with our CRM?
Yes. Custom AI agents can qualify leads, update records and trigger follow-ups inside your CRM automatically.
Talk through your project
Ask LanewaysAI about custom crm for your business, or book a call with the team.
LanewaysAI
Connects you with our team
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